In the digital-first world of today, grabbing and holding your audience’s attention is a challenge that every business faces. Whether you’re a startup pitching a groundbreaking product or an established brand introducing a new service, your message must be clear, concise, and captivating. This is where an Animated Explainer Video Production Company comes into play. These creative firms specialise in transforming complex ideas into simple, engaging visual stories that resonate with audiences across all industries.
In this blog, we’ll explore why animated explained videos are essential for modern businesses, the value a professional production company brings, and what to consider when choosing the right partner for your video content.
The Power of Visual Storytelling in Business
People process visuals 60,000 times faster than text, and 90% of information transmitted to the brain is visual. With attention spans shorter than ever, businesses need a way to communicate their message quickly and effectively. Animated explainer videos do just that.
They typically last 60 to 90 seconds but can pack in more value than several pages of written content. Whether it’s a product demo, a service overview, or internal training, these videos are versatile tools that boost engagement, comprehension, and conversion.
What Is an Animated Explainer Video Production Company?
An Animated Explainer Video Production Company is a creative agency that specialises in scripting, designing, animating, and editing short videos that explain products, services, or concepts in a simple, visually engaging way. These companies usually offer a team of writers, illustrators, animators, voice over artists, and video editors who collaborate to bring your vision to life.
The core value lies in their ability to understand your brand and target audience, turning complicated subjects into compelling narratives that drive action.
Why Businesses Choose Animated Explainer Videos
1. Improved Conversion Rates
Landing pages with explainer videos can increase conversion rates by up to 80%. When users clearly understand what a business offers, they are more likely to take action—whether that’s making a purchase, signing up, or booking a consultation.
2. Better Audience Engagement
Animated videos are eye-catching, colourful, and often entertaining. These qualities keep viewers engaged longer than static content, increasing time on site and decreasing bounce rates.
3. Simplify Complex Topics
Not every service or product is easy to explain—especially if it’s technical or niche. A good animated explainer video breaks down these complexities into digestible, memorable visuals that can be understood in seconds.
4. Boost Brand Awareness
An Animated Explainer Video Production Company will often infuse brand colours, tone, and personality into the video. This not only educates but also reinforces brand identity in the minds of viewers.
5. Share ability
These videos are perfect for social media, email campaigns, and online ads. Their concise nature and entertainment value make them more likely to be shared—giving your brand added exposure at no extra cost.
What Services Do Animated Explainer Video Production Companies Offer?
A professional video production company doesn’t just make animations. They offer a full suite of creative services to ensure the final product aligns perfectly with your goals. Here’s a breakdown of their typical process:
1. Discovery & Strategy
The company starts by learning about your business, target audience, and objectives. This is where they gather insights to develop a compelling message and storyline.
2. Scriptwriting
A script is crafted to convey your core message within a short time frame. It must be concise, engaging, and informative—usually under 150 words per minute.
3. Story boarding
A visual plan is created that outlines each scene. This helps you envision the flow before animation begins.
4. Voice over Casting
You’ll choose a voice artist that matches your brand’s tone—whether it’s professional, friendly, energetic, or calm.
5. Animation
Here’s where the magic happens. Characters, icons, motion graphics, and transitions are brought to life using industry-standard animation tools.
6. Sound Design
Background music and sound effects are added to make the video more dynamic and engaging.
7. Final Delivery
The finished video is rendered in high-definition, optimised for various platforms like websites, YouTube, Instagram, and LinkedIn.
How to Choose the Right Animated Explainer Video Production Company
Not all production companies are created equal. Here are key factors to consider when selecting the right partner:
1. Portfolio and Style Variety
Look for a company that showcases different styles-2D animation, whiteboard, motion graphics, isometric, character animation, etc. This shows their versatility and ability to match your brand aesthetic.
2. Client Testimonials and Reviews
Reviews offer insight into the company’s professionalism, communication, and ability to deliver on time and within budget.
3. Custom Work vs. Templates
Avoid companies that use generic templates. Your business is unique, and your video should reflect that.
4. Process Transparency
A professional Animated Explainer Video Production Company will walk you through each step of the process and involve you in key decisions.
5. Budget and Timeline
Get clear quotes and production timelines upfront. The best companies offer different pricing tiers depending on complexity, style, and video length.
Use Cases for Animated Explainer Videos
Businesses across industries use explainer videos for a wide range of purposes:
Startups – Pitching to investors or launching new apps
Tech Companies – Demonstrating SaaS platforms or tools
Healthcare – Explaining medical procedures or services
E-commerce – Showcasing how a product works
Finance – Breaking down complex policies or investment options
Education – Creating digital learning content or course intros
The ROI of Hiring an Animated Explainer Video Production Company
Investing in a professionally crafted explainer video delivers long-term value. Not only do these videos increase conversions and engagement, but they also elevate brand perception and improve user experience. When a potential customer lands on your website and immediately understands what you do, you’ve already won half the battle.
According to Wyzowl’s Video Marketing Report, 96% of people have watched an explainer video to learn more about a product or service, and 89% say it has convinced them to make a purchase. These stats underline the undeniable ROI of well-produced animated content.
Final Thoughts
As digital marketing continues to evolve, businesses must find new ways to stand out and communicate effectively. A professionally crafted explained video can be the difference between a bounced visitor and a loyal customer. Partnering with a skilled Animated Explainer Video Production Company ensures your brand’s story is told in a way that’s not only beautiful but also impact.
If you haven’t considered creating one yet, now is the perfect time to explore the possibilities. It’s not just a video—it’s a strategic asset for your business growth.
