South Korea Cosmetics Market Size, Share, Trends and Forecast | 2034

South Korea Cosmetics Market Outlook

According to the report by Expert Market Research (EMR), the South Korea cosmetics market size reached a value of USD 17.45 billion in 2024. Fueled by the rising demand for skincare products, the growing interest in beauty and personal care routines, and the increasing influence of Korean beauty trends globally, the market is projected to expand at a compound annual growth rate (CAGR) of 5.4% between 2025 and 2034, reaching a value of USD 28.02 billion by 2034.

South Korea, often regarded as a global hub for innovation in the cosmetics industry, has long been at the forefront of beauty and skincare trends. With its unique approach to skincare, which emphasizes multi-step routines and highly effective ingredients, the country has built a strong reputation for offering advanced and high-quality products. The South Korean cosmetics market is a vibrant and dynamic space driven by both domestic consumption and growing international demand for K-beauty products, which has gained tremendous popularity in recent years.

Market Drivers Of Growth

One of the key drivers propelling the growth of the South Korea cosmetics market is the increasing focus on skincare. South Koreans have a deep-rooted culture of self-care, and skincare is viewed as an essential part of daily life rather than a mere luxury. As consumers continue to prioritize healthy skin, there has been a surge in demand for skincare products such as cleansers, toners, moisturizers, serums, and sunscreens. Moreover, the rise of advanced skincare technologies and ingredients such as snail mucin, hyaluronic acid, and green tea extract has further fueled the growth of this market.

The global rise of the K-beauty trend has also contributed significantly to the expansion of the South Korean cosmetics market. Korean beauty products, known for their innovative formulations, effective results, and emphasis on natural ingredients, have gained global recognition and are highly sought after worldwide. The international success of brands like Laneige, Etude House, and Innisfree has established South Korea as a leader in the beauty and skincare industry, and this trend shows no signs of slowing down.

Additionally, South Korea’s well-established beauty and fashion industry continues to influence consumer behavior, with celebrities and influencers acting as key drivers of product adoption. With social media platforms like Instagram and YouTube, beauty influencers and makeup artists from South Korea have helped create global trends, further cementing the country’s reputation as a beauty powerhouse.

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Technological Innovations and Advancements

Technological innovation plays a pivotal role in shaping the South Korea cosmetics market. The country is known for its commitment to research and development (R&D) in the beauty and skincare sector, continually introducing cutting-edge solutions that push the boundaries of skincare. For instance, South Korean cosmetics companies have pioneered the use of fermented ingredients, which offer enhanced absorption and efficacy in skincare products.

One of the most notable innovations is the development of customized skincare solutions. Advances in artificial intelligence (AI) and skin diagnostics have enabled brands to offer personalized skincare regimens tailored to an individual’s unique skin concerns. Many South Korean beauty brands now provide virtual consultations or diagnostic tools that help consumers determine the best products for their specific skin types, issues, and concerns, driving increased sales and customer satisfaction.

Another significant advancement is the use of smart beauty devices, which allow consumers to enhance their skincare routines. These devices, which include facial cleansing brushes, LED masks, and ultrasonic skin massagers, have gained popularity in recent years. They offer users a more efficient and professional skincare experience at home, contributing to the increasing demand for high-tech beauty products.

Moreover, the incorporation of sustainable and eco-friendly practices is a growing trend in the South Korea cosmetics market. Consumers are increasingly concerned about the environmental impact of the products they use, leading to a rise in demand for eco-conscious packaging, natural and organic ingredients, and cruelty-free products. This shift is pushing brands to adapt and innovate, further enhancing their appeal in both local and international markets.

Consumer Trends

The South Korea cosmetics market is driven by several key consumer trends, each contributing to its ongoing expansion. One of the most notable trends is the increasing emphasis on anti-aging products. With an aging population and growing awareness of skincare’s long-term benefits, South Korean consumers are increasingly investing in products that help combat signs of aging, such as fine lines, wrinkles, and loss of skin elasticity. This trend is particularly prevalent among the middle-aged and older demographic, who seek preventative solutions to maintain youthful skin.

Additionally, clean beauty and natural skincare have gained significant traction. South Korean consumers are becoming more selective about the ingredients in their beauty products, opting for those that are free from harmful chemicals, parabens, and artificial fragrances. Brands that promote clean, natural, and eco-friendly beauty are gaining popularity, with many consumers preferring to purchase products that are gentle on the skin and environmentally responsible.

The trend towards multi-functional products has also contributed to South Korea cosmetics market growth. South Korean consumers appreciate products that offer multiple benefits in a single formulation. For example, a product that combines a moisturizer with sunscreen or a serum with anti-aging properties has significant appeal. This desire for convenience and effectiveness is a key driver in the innovation of new beauty products in the market.

Furthermore, the younger generation of South Korean consumers is increasingly focused on inclusive beauty. There is a growing demand for beauty products that cater to a wide range of skin tones and types, and brands are responding by diversifying their product offerings. From foundation shades to skincare treatments, inclusivity is becoming a key aspect of product development for South Korean beauty brands.

South Korea Cosmetics Market Segmentation

The market can be divided based on category, price category, gender, and distribution channel.

Market Breakup by Category

• Skin Care
  • Face Care Products
  • Body Care Products
  • Lip Care Products
• Hair Care
  • Shampoo
  • Conditioner
  • Others
• Bath and Shower
  • Soaps
  • Shower Gels
  • Others
• Makeup and Colour Cosmetics
• Deodorants and Fragrances
• Others

Market Breakup by Price Category

• Mass
• Premium

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Speciality Stores
• Pharmacies/Drug Stores
• Online
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea cosmetics market. Some of the major players explored in the report by Expert Market Research are as follows:

• Procter Gamble Company
• LG Household and Health Co., Ltd.
• ABLE CC, Inc.
• Korendy Cosmetics Inc.
• Amorepacific Corporation
• Others

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