In August 2024, Unilever’s Dubai Personal Care Factory Achieved “Grade A” in Health & Safety by the Dubai Municipality, as they work hard to maintain the highest standards of workplace safety and employee wellbeing.
According to MarkNtel Advisors study, Saudi Arabia Home Care Market size is valued at around USD 1.73 billion in 2024 and is projected to grow at a CAGR of around 6.18% during the forecast period, i.e., 2024-30.
Saudi Arabia is constantly working on developing smart towns as a part of its Vision 2030 plan, which goals to diversify its economic system & raise the standard of living for its citizens. These smart city projects in Saudi Arabia are promoting the adoption of the products rapidly due to changing lifestyles, cleanliness, and hygiene in houses. The ambitious smart city initiatives are poised to accommodate the needs of a burgeoning elderly populace as the kingdom undergoes a sizable demographic transformation with a super upswing in the number of senior citizens. As a result, the demand for home care products is anticipated to grow in the coming years to satisfy consumer demand for their safety. Therefore, the market players have a wide possibility to scale up these products to meet the market demand during the forecast period.
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Market Growth Driver: Rising urbanization is a major driver of growth in the home care product market. Saudi Arabia is expanding its cities with an infrastructure sector and new residential developments, which is causing the increasing demand for home care solutions. As the population rises in urban areas, the demand for home care products such as cleaning agents, personal hygiene items, and convenience-oriented solutions will also increase. Urbanization also leads to a focus on health and hygiene, creating the need for more sustainable and eco-friendly home care to maintain cleanliness and hygiene.
Saudi Arabia Home Care Market Key Players:
AkzoNobel Saudi Arabia Ltd, Arkema SA, BASF SE, Sigma Coatings, The Sherwin Williams Company, BYK-Chemie GMBH, Cabot Specialty Chemicals Inc., Solvay Al Jubail, Jazeera Paints, and Protec Pvt Ltd., among others
Market Segmentation Overview:
By Product Type
-Air Care
–Candle Air Fresheners
–Electric Air Fresheners
–Gel Air Fresheners
–Liquid Air Fresheners
–Spray/Aerosol Air Fresheners
–Carpet Fresheners
–Odour Neutralizers
–Others (Refrigerator Fresheners, Bin Fresheners, and others)
-Dishwashing
–Automatic Dishwashing
—Automatic Dishwashing Liquids
—Automatic Dishwashing Powders
—Automatic Dishwashing Tablets
—Dishwashing Additives
–Hand Dishwashing
-Home Insecticides
–Electric Insecticides
–Insecticide Baits
–Insecticide Coils
–Spray/Aerosol Insecticides
–Others (Foggers/Bombs, In-Home Insect Repellents, and others)
-Laundry Care
–Carpet Cleaner
–Fabric Softeners
–Laundry Aids
–Spot and Stain Removers
–Starch/Ironing Aids
–Water Softeners
–Others (Colour Enhancers, Scent Booster, and others)
-Polishes
–Floor Polish
–Furniture Polish
–Metal Polish
–Shoe Polish
-Surface Care & Bleach
–Home Care Wipes and Floor Cleaning Systems
–Bathroom cleaners
–Descalers
–Drain Openers
–Kitchen Cleaners
–Multi-Purpose Cleaners
–Bleach
-Toilet Care
–In-Cistern Devices
–Toilet Care Tablets/Powders
–Toilet Cleaning Systems
–Toilet Liquids/Foam
Among all the home care product types in Saudi Arabia’s home care marketplace, laundry care is the important segment dominating the market. As in this section, the product concerned includes detergents, fabric softeners, and stain removers designed to smooth and keep the cloth’s quality i.e. fabric and color. These products are essential home care merchandise as they play a vital position in normal family preservation. Since the city populace grows and lifestyles grow to be busier, the demand for effective and handy laundry solutions increases. Consumers desire to shop for top-class merchandise that could offer superior cleansing performance along with convenience and material care. Hence, the laundry care segment captures the biggest market share.
By Distribution Channel
-Supermarkets/Hypermarkets
-Convenience Stores
-Online Retail/E-commerce
-Traditional Retailers
-Others (Direct Sales, Vending Machines, and Others)
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By Region
- Central
- East
- West
- South
The Saudi Arabia Home Care Market Recent Development
July 2024: Unilever Home Care power brands Dirt Is Good (Persil) and Comfort are partnering with world-leading consumer technology and domestic appliance company Samsung. This partnership with Samsung will see us co-create the future of laundry with more speed and agility than ever before.
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