Crypto is a topic that doesn’t look like it’s going to die down anytime soon. The cryptocurrency market reached its all-time high in Q4 2024, indicating an increasing interest in it. Market revenue is expected to reach US $59.58 billion in 2025 and a whopping $71.72 billion by 2028.
As you can see with this data, the scope in the crypto market is incomparable. As more people see the market growing, they will even want to invest in it, too. And what’s the best way to pull them in other than through crypto affiliate marketing? Crypto affiliate marketing can see a huge stream of income if they do things right.
So, if you want to be a crypto affiliate but don’t know where to start, this blog is for you.
Understanding Crypto Affiliate Marketing
If crypto affiliate marketing feels like an alien term, hear us out. You probably already know what affiliate marketing is. It’s when users (called affiliates) promote the services of other businesses or brands and earn a commission when someone makes a specified conversion. It’s a great way to make money online without starting your own business. Most people begin it as a side hustle but make it their full-time job once it soars.
Crypto affiliate marketing is a way to earn a commission by promoting cryptocurrency-related products, services, or platforms. This can include crypto exchanges, wallets, loans, ATMs, and literally anything that has to do with this niche. Crypto influencers, content creators, bloggers, marketers, and anyone with enough connections and followers can take up these promotions. All they have to do is get people to make a purchase by clicking on their unique affiliate codes or links.
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How to Get Started With Crypto Affiliate Marketing
The right approach makes crypto affiliate marketing extremely easy. Here’s what you need to follow.
Understand your niche
Since you’ve already chosen crypto as your niche, we’re going to assume that you’re either passionate about it or saw great potential in it. Both are right, but not enough. What’s important is that you get a good grasp on what crypto is all about. After all, to convince people to buy, you have to be convinced yourself why investing in crypto (or related services) is worth it.
Here are some things you need to go over:
- In-depth knowledge of cryptocurrency
- How investing in crypto works and its technicalities
- Crypto market trends and updates
- Scope of investing in cryptocurrency
- Audience demographics and behavior
Once you have all the required knowledge, you will be able to create better content and easily become trustworthy in the eyes of potential customers.
Choose a platform
The next step is to choose a platform you’re going to do crypto affiliate marketing on. This is where you’re going to post content, build an audience for yourself, and promote. You can opt from any of the following:
- Website
- Blogs
- Social Media (e.g., Instagram, Facebook, etc.)
- Podcast
- Newsletter
- YouTube
The platform you choose should depend on a few factors- your niche’s preference, where the traffic is most at, and your skills. For example, if the crypto community you want to target prefers to watch videos over reading blogs, then the best platforms to choose from are YouTube and social media. But for that, you will also need video editing skills.
Create content to establish authority
To get people to click on your link and make a purchase, establish your authority first.
Imagine it this way. To promote a crypto wallet, you randomly posted your affiliate link on the internet. It did get a few clicks, but zero purchases or sign-ups. The reason is simple. With increased fraud, cyber crimes, and misuse of data, nobody trusts a random person on the internet. Maybe they think you’re a bot and your link is spam.
But this wouldn’t be an issue if you regularly posted content sharing your knowledge. People will begin to see you as someone knowledgeable in this field and start trusting you for recommendations. And when it comes to crypto, there are market trends, predictions, essential tools, and a lot more you can create content for.
Find crypto affiliate programs
Finding the right crypto affiliate marketing programs is your key to better income. You can find many on affiliate platforms and networks.
When considering programs, look out for:
- High commission rates. Anything between 20% to 40% is good enough.
- Low entry requirements. Many businesses require you to have a minimum amount of traffic or followers to enter their affiliate programs.
- Payment methods. How commission is paid to the affiliates (for, e.g. PayPal, Payoneer, etc.)
- Minimum payout. The minimum amount you need in your affiliate wallet to withdraw.
Amongst all this, there’s also the value factor. Some crypto products/services that appeal to a mass audience are more likely to get you conversions. However, others are difficult to promote as crypto users usually stick to the mainstream ones.
So, pick one that will be easier to promote, depending on its relation to your follower/traffic base and general appeal.
Carry our promotions
How does one promote an affiliate product or service?
Despite there being plenty of promotional strategies, the best results come from platforms where you already have an established presence. Let’s explore how you can promote on different platforms.
- Blogging: To promote via blogging, you need to have an active blog or website that receives sufficient traffic. You can write individual blog posts, such as guides, product reviews, and how-to’s, promoting the product or incorporate some promotional materials (like banners) within your blogs that receive high traffic.
- Social Media Platforms: If you are an influencer, podcaster, content creator, or have a public account with a decent amount of following, then advertising on social media is worth a shot. You can give shoutouts and tutorials, create promotional posts, comment under other relevant posts, or message people directly.
- Advertising: Another promotional strategy to choose if you have enough budget to spend is advertising. You can run paid ads on various search engines and social media platforms that are targeted at crypto users and enthusiasts promoting the affiliate product. An affiliate ad network can easily help you reach a very specific group of customers, leading to increased conversions.
- Newsletters: Newsletter promotions are a great option if you have sufficient impressions and open rates. Make the newsletter relevant to the affiliate product and incorporate the promotional message within it’s body to convey it effectively.
- Word-to-Word: You don’t need to promote online alone. If you have a friend, relative, or someone you know who invests in crypto, have a word with them and convince them to use your code to avail a service. Word-to-word promotions are often deemed the most convertible as people already know and trust you.
Enjoy your commissions
Once you have successfully promoted and got your first successful referral, it’s time to enjoy your commissions. But don’t sit back just yet! You need to stay consistent with content updates to keep earning referrals and commissions for yourself. Over time, try out different strategies and platforms because you never know which one will give you the best exposure.
Best Practices For Crypto Affiliate Marketing
Because of its very nature, nobody trusts crypto-related products and services that easily. Most of them are deceptive and cannot be trusted. Which is why, as a crypto affiliate, you need to be ten times more convincing. Here’s how to achieve that.
- Focus on context: Your promotions should be contextual to your content. It should not look out of place or spammy.
- Find the best link placements: Placing links at the bottom of the pages is of no use as users rarely scroll that far. Try to keep it on the top next to relevant content as much as possible.
- Use callouts: Sometimes, it’s better to highlight the product you’re promoting. Include callouts like buttons and boxes within your content that attract attention and also make it easy for users to make a purchase by simply clicking on it.
- Utilize trending topics: Using trending topics will push your content to the top, increasing your chances of more and more people seeing it.
- List the benefits: And we mean benefits, not features. Think of what a potential customer can get by using the product and make them picture it. This leaves no room for hesitation in deciding whether someone needs it or not.
Conclusion
Crypto affiliate marketing is an interesting stream of income if you’re someone who is passionate about crypto. You get to earn by promoting other products without spending money on creating your own. To earn money with affiliate marketing, all you need is a good strategy to establish your presence and promote. If this sounds like something you’re into, do give crypto affiliate marketing a shot.
Frequently Asked Questions (FAQs)
What is crypto affiliate marketing?
Ans. Crypto affiliate marketing is a way to earn commission by promoting crypto-related products, services, and platforms.
Who can become a crypto affiliate?
Ans. Any crypto or finance influencer, content creator, blogger, publisher, or marketer can become a crypto affiliate.
How to find the best crypto affiliate programs?
Ans. To find the best crypto affiliate programs, look for high commissions, low-entry requirements, decent payout structure, and suitable payment methods.
Where can I promote affiliate products?
Ans. You can promote affiliate products through blogs, social media networks, advertising, or spread the word about it.
How to choose the right affiliate promotion platform?
Ans. The right promotion platform is where you create a follower base for yourself, what your niche prefers, and the one for which you have skills.
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